Gruen – The Pitch TVC
Created for the Gruen's Pitch segment, the brief challenged two competing agencies to develop a campaign promoting "Free party drugs for the over 70s." The result was a playful, tongue-in-cheek commercial that embraced the absurdity of the concept while delivering a polished, broadcast-quality campaign.
The commercial aired nationally on the ABC as part of Gruen and received a unanimous win from the judging panel, taking out the Pitch segment.
Projects like this are a reminder of why I love commercial filmmaking. Collaborating with talented creatives, solving visual challenges, and helping bring ambitious ideas to the screen is always a rewarding experience, especially when you get to have a few laughs along the way.
Creative
SAUCE. The Creative Agency
Managing Director and Principal - Tom Ootes
Creative Director - Michael Gagliardi
Creative Director - David Ormston
Creative Art Director - Ella-Maude Wilson
Production - Passel Media
Producer - Adam Camporeale
Director - Michael Gagliardi + Ella-Maude Wilson
DOP - Kris Jenkinson
1st AC - James Wire
Gaffer - Daniel Ross
Lightning Assist - Henry Buckley
Lightning Assist - Alexander Robertson
Sound - Adam Camporeale
Art Department - Ella-Maude Wilson
Post-Production
Editor - Stephen Packer
Colourist - Kris Jenkinson
Sound Design - Scott Illingsworth (Seeing Sounds)
